These goals should align with your high-level business objectives, and be broken down into measurable indicators of success.įor example, you may want to drive more traffic to your website. You want to create SMART goals: Specific, Measurable, Attainable, Relevant and Time-bound. There’s no way to know if your strategy is having a positive impact on your business unless you understand what you’re trying to achieve. Success on any social media platform begins with having clear, measurable goals.
This will help to inform the next stage of your strategy: setting goals. Once you’ve audited your existing accounts, you’ll have a baseline for your Twitter performance. It’s a lot of information, but we’ve got a template for conducting a social media audit to make this process easy.
#What video format is best for twitter update
Is the Twitter handle the same as your other social media accounts? Are your bio and profile picture on-brand? Did someone forget to update your header image after your 2017 Holiday Campaign, and now- whoops!- it’s advertising a promotion that’s several years out of date? You should also audit brand compliance for existing accounts. Twitter Analytics or Hootsuite Reports can provide you with these metrics. Once you have your list, conduct a thorough review of all accounts. Audit your accountsĭoes your organization already have an existing Twitter account, or maybe more than one? Your first step should be documenting all existing accounts, and which team member has been responsible for them. So where do you start when creating your Twitter marketing strategy? We’ve outlined the components of a successful foundation below. Understanding how the platform works and how it fits in your overall social media strategy is the key to success.
You should always approach social media with a plan of action, and Twitter is no different.
#What video format is best for twitter how to
How to create a Twitter marketing strategy Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.